Vocabulary
Promote / 宣伝する (動詞) – to advertise or raise awareness of something
The event promotes Bruneian products to Singaporean consumers.
このイベントでは、ブルネイの商品をシンガポールの消費者に宣伝します。
Expand / 拡大する (動詞) – to grow or increase in size or reach
Many MSMEs want to expand into overseas markets.
多くの中小企業は海外市場へ拡大したいと考えています。
Retail / 小売 (名詞) – the sale of goods directly to customers
BEDB supports businesses in finding retail opportunities in Singapore.
BEDBは、企業がシンガポールで小売の機会を見つけられるよう支援します。
Platform / プラットフォーム (名詞) – a system or place that allows something to happen (e.g., website, event)
Flavours of Brunei will be an online platform for Bruneian products.
Flavours of Bruneiは、ブルネイの商品を紹介するオンラインプラットフォームになります。
Heritage / 伝統・文化 (名詞) – traditions and culture passed down from previous generations
Brunei Week also highlights the country’s culture and heritage.
Brunei Weekでは、ブルネイの文化や伝統も紹介されます。
Article
Brunei Week in Singapore Highlights Local Businesses
The Brunei Economic Development Board (BEDB) has launched the first Brunei Week in Singapore to help promote Bruneian products and businesses. The event runs from September 5–7 at Mak Besar’s Grand Market in the Suntec Convention & Exhibition Centre.
More than 20 Brunei businesses are taking part, showcasing food and drinks, fashion, lifestyle items, crafts, and even travel experiences to attract Singaporean consumers.
Brunei’s High Commissioner to Singapore, Her Excellency Hjh Noor Qamar Hj Sulaiman, officially opened the event. She praised BEDB’s work to help local small and medium enterprises (MSMEs) expand into Singapore.
Since 2023, BEDB has helped Brunei products enter the Singapore market. First, through a partnership with Mustafa Centre, then through retail distribution at Meat Aliyah Rizq in Woodlands, and soon through an online store called Flavours of Brunei with distributor Lim Siang Huat. So far, 12 Brunei MSMEs are already active in one or more of these retail channels.
According to H.E. Hjh Noor Qamar, the upcoming Flavours of Brunei platform will make Bruneian products more accessible not only in Singapore but also to international customers. She also said that Brunei Week helps promote the country’s heritage, culture, and business connections with Singapore.
Meanwhile, BEDB’s partner agency, DARe (Darussalam Enterprise), encouraged Brunei businesses to use the event to meet customers and partners. DARe has supported local companies with training, financing, and retail space. Its Bruneian Made program, which offers shelf space in supermarkets and a store at The Mall, has helped companies gain experience locally before exporting overseas.
Source: Biz Brunei
Comprehension Questions
Answer the questions following the article in English.
- Where and when is Brunei Week in Singapore being held?
- How many Brunei businesses are participating?
- What kinds of products are being showcased?
- What is “Flavours of Brunei”?
- How has DARe supported Brunei businesses locally?
Summary
Talk about these topics with your tutor.
In your own words, attempt to summarise the article in 4 sentences or less.
Discussion
Discuss these topics with your tutor, and support your answers with examples or experience.
- Why do you think Singapore is an important market for Bruneian products?
- How can events like Brunei Week benefit small businesses?
- What challenges might Brunei MSMEs face when entering overseas markets?
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